What you can do with newmode
10 proven plays for personalized ads and website experiences across your entire pipeline.
Identify & Target
Find your ideal accounts and reach them with precision
Retargeting Anonymous Visitors
Turn anonymous website traffic into targeted campaigns. Identify who visited, then re-engage with personalized ads.
How it works
Deanonymization identifies accounts visiting your site. Create LinkedIn ads: "Saw you checking out our case studies, [Company]." When they click, they land on a site that remembers their visit and shows relevant content.
Example
Ad: "Ready to pick up where you left off?"
Website: Shows relevant case studies based on pages they viewed.
Competitor Displacement
You know who's using your competitors. Target them with ads and landing pages that speak to their frustrations.
How it works
You have a spreadsheet with 50 companies who use Salesforce. Upload it to newmode. The system creates a LinkedIn ad for each company: "Acme, tired of 6-month implementations?" When someone from Acme clicks, they land on your website and see: "Acme, there's a faster way than Salesforce."
Example
Ad: "Still waiting 6 months for Salesforce to implement?"
Website: "Go live in weeks, not quarters."
Intent-Based Campaigns
Someone searching "Salesforce alternative" wants something different than someone searching "best CRM for startups." Show them the right message.
How it works
You run Google Ads for different keywords. Each keyword has a UTM tag. When someone searches "Salesforce too expensive" and clicks your ad, they land on a version of your website that says "Cut your CRM costs by 60%." Someone who searched "CRM for startups" sees "Built for teams who move fast."
Example
Ad: Search: "Salesforce too expensive"
Website: "Enterprise CRM without the enterprise price tag."
Qualify & Convert
Turn visitors into qualified pipeline
24/7 Lead Qualification
Never miss a qualified lead, even at 2am. AI agents that know which ad brought the visitor—delivering focused, campaign-aware conversations that convert.
How it works
Deploy the AI Inbound Agent on your site. It knows which campaign drove each visitor, so conversations pick up where the ad left off. The agent qualifies, discovers needs, and books meetings. Plus, you get true ad performance data: which campaigns drive qualified conversations, not just clicks.
Example
Ad: Ad: "ABM for lean teams" → AI continues that thread
Website: Track which ads produce the most qualified leads, not just traffic.
Inbound Conversion
You're paying for clicks. Make sure the landing page matches what they clicked on.
How it works
You run a LinkedIn ad that says "ABM platform for lean marketing teams." You add a UTM tag. When someone clicks, they land on your homepage, but the headline now says "Scale 1:1 campaigns without adding headcount." The page matches the ad. No disconnect.
Example
Ad: "ABM platform for lean marketing teams"
Website: "Scale 1:1 campaigns without adding headcount."
Exit Intent Rescue
Catch leaving visitors with personalized offers that address their specific situation.
How it works
When a known visitor moves to exit, trigger a personalized offer based on their company, industry, and pages viewed. A fintech CTO leaving the pricing page sees: "Before you go—here's our fintech implementation guide."
Example
Ad: "Get our fintech migration playbook"
Website: Personalized case study from their industry.
Accelerate Pipeline
Move deals faster through the funnel
Deal Acceleration
Early-stage prospects need education. Late-stage prospects need proof. Show each one what they need to see.
How it works
Export your pipeline from HubSpot or Salesforce. Group accounts by stage. Upload to newmode. Now, when an early-stage prospect visits your site, they see "Why personalization matters." When a late-stage prospect visits, they see case studies and a pricing calculator.
Example
Ad: Early stage: "Why personalization matters for ABM"
Website: Late stage: "How Brex increased pipeline 340%"
Pricing Page Recovery
When target accounts visit your pricing page, strike while the iron is hot with immediate, personalized follow-up.
How it works
Deanonymization alerts sales when target accounts hit the pricing page. Instantly trigger a personalized outbound page: "Acme, saw you reviewing our pricing. Here's a breakdown for teams your size."
Example
Ad: "VP of Marketing at Acme on pricing page"
Website: Personalized ROI calculator for their company size.
Enable Sales
Arm your team with personalized assets
Sales Outreach Support
Give your sales team personalized links to send. The website warms up the prospect before the call.
How it works
Your rep is about to email Acme Corp. They grab a personalized link from newmode. The link opens your website, but the headline says "Built for fintech teams like Acme." The page shows relevant case studies and mentions challenges specific to their industry. By the time the prospect replies, they already feel understood.
Example
Ad: Sales email: "Put together a quick page for your team."
Website: Shows their company name, industry challenges, relevant proof points.
Event Campaigns
Drive registrations with ads that feel personal. Follow up with pages that reinforce why they signed up.
How it works
You're hosting a webinar for fintech CFOs. Upload a list of target accounts in fintech. Create LinkedIn ads: "Join 50 fintech CFOs at our workshop." When they register, the thank-you page says: "Here's what fintech teams like yours will learn." Everything feels like it was made for them.
Example
Ad: "Join 50 fintech CFOs at our expense automation workshop"
Website: Post-registration: "Here's what fintech teams like yours will learn."
Not sure where to start?
Book a demo. We'll help you pick the right use case for your goals.