1:1 LinkedIn ads for enterprise accounts stuck on SharePoint
What if Notion could run personalized LinkedIn campaigns targeting 50 enterprise accounts still using SharePoint—and land each one on a website that speaks to their specific migration concerns?
This is what that would look like with newmode.
The Scenario
Notion's sales team identified 50 enterprise accounts showing intent signals:
- Currently using SharePoint
- Searching for "SharePoint alternative" or "modern wiki"
- Have 500+ employees
- Key pain points vary: search functionality, permissions complexity, slow adoption
They have account-level data in a CSV.
The Campaign
1:1 personalization for top accounts. Each account sees a unique LinkedIn ad and website experience.
Account: GlobalTech Inc
(Pain point: search functionality)
LinkedIn Ad:
"GlobalTech, stop burying knowledge in SharePoint folders.
Notion transforms how your teams collaborate."
Website headline:
"Transform how your teams collaborate."
Website subheadline:
"Replace outdated SharePoint with an AI-powered workspace that your teams will actually want to use."
Account: Meridian Health
(Pain point: permissions complexity)
LinkedIn Ad:
"Meridian, SharePoint permissions shouldn't need a flowchart.
Notion makes enterprise access control simple."
Website headline:
"Enterprise permissions without the headache."
Website subheadline:
"Meridian's IT team has better things to do than manage SharePoint access requests. Notion simplifies permissions at scale."
Body:
"Role-based access. Workspace-level controls. No more permission inheritance nightmares. Your team gets access to what they need—nothing more, nothing less."
The Transformation
- • "Notion for Enterprise"
- • "Knowledge and work. Connected."
- • "One secure AI workspace where enterprise teams plan, collaborate, and build faster together."
- • One website for all visitors
- "Modern SharePoint Alternative"
- "Transform how your teams collaborate."
- "Replace outdated SharePoint with an AI-powered workspace that your teams will actually want to use."
- Tailored experience for each account
Why It Works
Account-specific messaging
GlobalTech sees search. Meridian sees permissions. Same product, different story.
Ad-to-site continuity
The LinkedIn ad mentions their pain point. The website expands on it.
Enterprise credibility
"Enterprises are switching" signals social proof from similar organizations.
