From generic ads to 1:1 campaigns that convert
What if Brex could target 200 fintech companies with personalized LinkedIn ads—and land each one on a website that continues the exact same message?
This is what that would look like with newmode.
The Scenario
Brex wants to target fintech startups currently using legacy expense tools. They have a list of 200 accounts with data on:
- Company name
- Current expense tool (Expensify, Concur, etc.)
- Company size
- Primary pain point (manual reconciliation, poor integrations, slow reimbursements)
The Campaign
1:1 personalization across ads and website.
The LinkedIn Ad (for Acme Fintech)
"Acme, stop wasting hours on manual reconciliations.
Brex gives you real-time spend tracking and automated categorization.
Start growing, not reconciling."
The Website Experience (when Acme clicks)
Hero headline:
"Stop manual reconciliations. Start growing."
Subheadline:
"Real-time spend tracking, automated categorization, and integrations that actually work with your stack."
The Transformation
- • "Finance built for speed and control."
- • "Modern cards, banking, expenses, accounting, and more in 120+ countries."
- • No mention of current tool
- • One website for all visitors
- "Stop manual reconciliations. Start growing"
- "Real-time spend tracking, automated categorization, and integrations that actually work with your stack."
- Pain point addressed directly
- Tailored experience for each account
Why It Works
Ad-to-site continuity
The ad mentions Expensify. The website continues the Expensify comparison. No disconnect.
Pain point specificity
Acme's data says "manual reconciliation" is their issue. Both ad and website address it directly.
Industry relevance
"Built for fintech" signals understanding—not a generic tool for everyone.
